Aiming to be a hotel that people want to recommend to their loved ones

At AZ INN Group, we publish an index called NPS, which measures the trust and affection of our customers. We are constantly striving to improve our services, aiming to be a hotel that people will recommend to their acquaintances.

NPS 2025

+ 18.0
Fukui
+ 13.3
Obu
+ 19.0
Handa
+ 16.8
Higashiomi
+ 37.5

View NPS for the past 12 months

Date
Fukui
Obu
Handa
Higashiomi
June 2026
+ 16.67
+ 33.33
-3.33
+ 40.0
June 2026
+ 30.28
+ 26.67
+ 8.2
+ 11.0
June 2026
+ 23.53
+ 36.59
+ 44.26
+ 34.0
June 2025
+ 27.54
+ 20.0
+ 11.54
+ 49.0
June 2025
+ 13.37
+ 37.14
+ 2.94
+ 39.0
June 2025
+ 19.7
0.0
+ 12.0
+ 36.0
June 2025
+ 18.4
+ 34.1
+ 16.3
+ 21.4
June 2025
+ 16.5
+ 24.5
+ 28.6
+ 36.4
June 2025
+ 5.7
+ 20.0
+ 7.4
+ 45.8
June 2025
+ 12.1
-2.4
+ 25.0
+ 27.3
June 2025
+ 14.6
+ 33.3
+ 16.1
+ 55.1
June 2025
+ 17.1
+ 30.0
+ 33.3
+ 34.0

About NPS

NPS (Net Promoter Score) is an index that measures customer loyalty (customer trust and attachment). Based on responses from 0 to 10 to the question, "How likely is it that you would recommend a product to a friend or colleague?", respondents are classified as promoters, passives, or detractors, and the score is calculated by subtracting the percentage of detractors from the percentage of promoters.

Measuring method

"How likely are you to recommend a product or service to someone close to you?"We asked participants to answer this question on an 0-point scale from 10 (not at all recommended) to 11 (highly recommended) and divided them into groups.

Not recommended at all
Highly recommended
Critics
0-6
neutral party
7-8
Promoters
9-10

a formula

NPS® = Percentage of promoters (%) - Percentage of critics (%)

For example, 30% are promoters, 50% are neutral, 20% are critics Then NPS = 30% – 20% = 10.

BUSINESS HOTELAZ INN GROUP